One of many CMS websites Interlinx has designed is this site for an Oracle development partner, Domain Systems, Inc.
Many of the larger web design firms in operation today do a great job building a website that is interactive, visually stunning, and functional for the customer. However, this comes at a cost—yours.
One of the common misconceptions about small business websites is that they are only necessary for online sales. Many businesses just starting out see the Internet as another type of storefront — a place to display your wares and allow people to shop from the comfort of their own homes. So if your business doesn’t plan on selling things online, it might seem like an unnecessary expense to even bother with a website.
This simply isn’t true. Whether you’re an adventure tour company in the backwoods of Maine or a small mom-and-pop store right here in Utah, web design is all about developing trust with your visitor, establishing yourself as an authentic business, and encouraging new customers to stop by.
Most companies have some kind of online presence these days (though you’d be surprised at some large companies and industries that somehow haven’t seen value in capturing web sales). It’s rapidly becoming a necessity to go beyond a simple one- or two-page website. Effective web designs incorporate a place to engage readers (usually through a blog or other social media option), conversion tools (that transform site visitors to actual sales), and built-in Search Engine Optimization components (SEO for the search engines like Google to find you).
Adventure Riders Touring of Layton, Utah, selected Interlinx to design their new website to communicate the thrill of adventure motorcycle riding. Marshall Gardner, Adventure Riders Touring President, and motorcycle enthusiasts have been thrilled with the website launch. The publicity has been phenomenal. Gardner reports, “Since the site launch, my cell phone and social media sites have been burning up. The activity has been almost overwhelming.”
This mobile company provides motorcycle adventure tours throughout the Western United States and Canada. The stunning scenery on these tours is absolutely breathtaking and has been incorporated throughout the site to showcase each adventure with photo galleries and video. The tour photo galleries are a must see, and the company plans to take you along for the ride with their new motorcycle tour blog.
One of the greatest things about the Internet is that the entire world is just a click away. Online interactions have brought down countless cultural and physical barriers to business, and it’s possible to hire an entire team of professionals who live thousands of miles away.
Of course, distance isn’t always your friend. While it is possible to coordinate and execute an entire project via remote communication, there are times when face-to-face interactions are best. Our firm of Utah web designers is evidence of that firsthand — and while many of our clients come from around the world, we also focus on local companies who want a friendly face and firm handshake to set the tone for their new website project.
There are many situations in which a do-it-yourself approach is cost effective and often rewarding. Web design isn’t necessarily one of them.
These days, many businesses rely on a bare bones website to make up their complete online profile. That’s a big mistake. As a Utah web designer, I see this for both local businesses and those targeting a much larger national or global audience. They often rely on basic, inflexible templates to put up useful contact information, often using ClipArt graphics or other easily accessible design elements to complete the picture.
Internet Marketing strategy underscores every successful online venture, and Interlinx marketing professionals possess years of experience, specializing in direct and Internet marketing. But Internet marketing isn’t the only avenue to success. Our approach embraces an integrated marketing communications strategy — creating synergy through multiple media venues to achieve success for your organization.
We provide a host of services to aggressively market your business. From concept to creation, we make your customer communications clear, concise and compelling. With a proven track record in Internet and direct marketing, we manage your message to the masses and target your campaigns to achieve revenue goals.
Our web designers craft websites to your specifications. From simple, static XHTML web design to complex database-driven e-commerce websites, our web programmers accommodate your web design needs and formulate a complete Internet strategy for you. Many of our clients are located in Salt Lake City, Utah, but we service businesses across the nation — from Alaska to Florida.
What is a CMS Power Site? You’re looking at one now! Arguably the most powerful and cost-effective web solutions today are sites tooled for the custom-installed WordPress engine. Since these sites are really self-contained Content Management Systems (CMS), they are perfect for small business websites. Interlinx has literally set up hundreds of these SEO power-packed web properties for both blogs and company sites alike — we call them CMS Power Sites!