Why real estate SEO? According to the National Association of Realtors (NAR) 2009 study, the vast majority of home purchases begin online:

“Buyers use a wide variety of resources in searching for a home: 90 percent use the Internet …they generally start the search process online and then contact an agent.”

It’s not good enough to just have a website — you need to be found! If you want home buyers and sellers to give you business, you need to be on the first page in their search. In fact, statistics show that just over two thirds of the clicks go to the top four ranking positions for any given search — nearly 90 percent of clicks go to first-page performers (1-10).