Most companies have some kind of online presence these days (though you’d be surprised at some large companies and industries that somehow haven’t seen value in capturing web sales). It’s rapidly becoming a necessity to go beyond a simple one- or two-page website. Effective web designs incorporate a place to engage readers (usually through a blog or other social media option), conversion tools (that transform site visitors to actual sales), and built-in Search Engine Optimization components (SEO for the search engines like Google to find you).